This year marks a very special anniversary for fans of the Monogatari anime series. On July 3 2009 the show’s first season, Bakemonogatari, premiered and soon became a runaway success. Produced by Shaft, Bakemonogatari would find its way into the history books by becoming one of the all-time best selling anime in the post 2000s era. With a series average sales of 79,201 units, and the season releasing in six volumes, Bakemonogatari would sell roughly 475,206 units. Over the next 10 years there would be a total of nine seasons produced for the franchise as well as a trilogy of movies. But it wasn’t just the Monogatari series’ inaugural season that sold well: six of its other season have sold extremely well in varying degrees, each series average sales breaking over 10,000 units.
So what makes NISIOISIN’s light novel anime adaptations so beloved by fans? For me personally, it is the heavy focus on dialogue. The Monogatari series is well known for episodes in which its characters spend the entirety of runtime conversing. Whether it be about love, a funny anecdote, or the nature of spirits, the series isn’t afraid to spend time building a rapport between its characters. Each is distinct in their personality, shaping each other through their own particular mannerisms—their own idiosyncracies and idioms. Wether it’s the banter between Araragi, and Hachiguchi, or Senjougahara’s loving but prickly jabs, each character’s has a distinct and easily recognizable personality that fans can enjoy. It’s along wonderfully brought to life by its excellent cast of seiyuu which includes the likes of Hiroshi Kamiya, Chiwa Saito, Miyuki Sawashiro, Yui Horie, and Kana Hanazawa. Apart from it’s memorable score of exchanges and dialogues, the Monogatari series oozes with style. From its beautiful backgrounds, to its flavourful slide cuts, there is no show visually that is quite like a season of Monogatari.
The cause for this article, apart from my own excitement in evangelizing my favourite anime of course, is because the series has reached its tenth anniversary! This means there will be a celebration for both its cast, and the series’ author NISIOISIN. The IRL celebration is to be held at the Makuhari Messe Event Hall in Chiba Prefecture, Tokyo on May 11. In a show of unity between fans, the Japanese fandom is encouraging foreign fans of the Monogatari series to join in on the festivities and help show those that worked on the franchise how wide-spread and meaningful the show really is. Currently there is a campaign for original illustrations, and messages, being coordinated by Twitter user @wingrush. Details for this campaign can be found in both Japanese, and English on their Twitter account. Fans have also started a campaign to help raise funds for flower stands in appreciation of their favourite franchise. More details can be found at the Twitter account @azure_blue_not, as well as the donation site linked here.
The flower stands will be sent to:
- Hiroshi Kamiya – Koyomi Araragi
- Chiwa Saitou – Hitagi Senjougahara
- Emiri Katou – Mayoi Hachiguchi
- Kana Hanazawa – Nadeko Sengoku
- Yui Horie – Tsubasa Hanekawa
- Eri Kitamura – Karen Araragi
- Yuka Iguchi – Tsukihi Araragi
- Saori Hayami – Yotsugi Ononoki
- Kaori Mizusashi – Ougi Oshino
- Marina Inoue – Sodachi Oikura
It is unsure whether the seiyuu for Suruga Kanbaru (Miyuki Sawashiro) will be able to attend the event, due to her potential maternity leave.
Image(s) Source: VOFAN